Food, Place & the quality turn in Foodscapes – mediation of quality in food chains
Professor, University of Southern Denmark.
A local or place based quality turn in foodscapes are widely discussed as a potential pathway in developing a more sustainable food production and consumption. For the farmers it is seen as a way out of the race to the bottom treadmill of rationalization and industrialization, and for the consumers as a way to a more healthy and sustainable diet. However place, local and quality are very contested notions in this debate, and the quality turn seems most dominantly to take place in what is often labeled as alternative or short supply chains. The questions to be discussed in this key note are what role does place play in this quality turn, and to what extent can the existing food chains bee enrolled in developing more sustainable foodscapes. In his talk Egon Noe will take departure in a relational understanding of quality based on the ideas of Robert M Pirsig. These ideas will be illustrate by a range case studies from the European era net project HealthyGrowth headed by Egon Noe. Professor Egon Noe, is head of The Danish Research Centre for Rural Research, University of Southern Denmark